Samsung Electronics launched a large number of new home entertainment products this year, including its entire lineup of new SUHD TVs, as well as UHD Blu-ray players and soundbars equipped with Dolby Atmos technology.

This year, Samsung Electronics’ new SUHD TVs feature 2nd generation Quantum Dot technology that is 25% more accurate in color reproduction than last year, bringing them closer to natural colors, and all products are equipped with HDR (High Dynamic Range) 'HDR1000' with a brightness of 1000 nits, captivating the attention of attendees with their picture quality.

Samsung Electronics decorated the event venue to resemble living spaces throughout the house, such as a living room, bedroom, and study, and received a positive response from attendees by allowing them to experience the outstanding picture quality of SUHD TVs as well as the user experience (UX) of conveniently controlling various peripheral devices such as smart TVs, cable TVs, IPTVs, set-top boxes, home theaters, Blu-ray players, and game consoles.

Samsung Electronics plans to successfully launch its second-generation Quantum Dot Display SUHD TV in the North American market, laying the foundation to maintain its position as the world's number one TV manufacturer for 11 consecutive years.

According to market research firm NPD, Samsung Electronics recorded its highest-ever performance last year with a 37% market share (based on value) in the North American flat-screen TV market. In addition, it took first place in the North American UHD TV market last year with an overwhelming market share of 52.7% (based on value).

Dave Das, Senior Vice President of Samsung Electronics America, said, “We will present new value to consumers with the best picture quality delivered by Quantum Dot Display SUHD TVs and lead the U.S. TV market.”