Unveiled New Glue-Free Headphones '99Classics'

Sori Shop (Scheherazade), a premium select shop for headphones and earphones, has launched the new '99Classics' headphone model from the Romanian brand MEZE. The new '99Classics' is characterized by being an eco-friendly product constructed using pure assembly without the use of adhesives, and it has received favorable reviews for its sound performance, which delivers an immersive audio experience with fantastic sound, clear treble, and ideal bass response.

Listening to music on a smartphone is a completely natural sight that can be easily seen in subways and parks, and earphones and headphones have long since established themselves as essential accessories for smartphones.

Headphones have now become products where "wearability" is considered just as important as "portability." Looking at consumer trends, if products in a similar price range offer comparable sound quality, consumers are willing to spend an extra 10,000 to 20,000 won to invest in design. With products that blend seamlessly with one's overall style being popular right now, let's break down the boundaries between fashion and IT with the MEZE 99classics headphones, optimized for your lifestyle.

The term 'IT-tainment' has emerged to reflect the current trend of enjoying leisure time using IT devices. IT-tainment is a concept combining IT and entertainment, referring to play and cultural activities enjoyed using IT devices. Consequently, there are quite a few consumers looking for products that capture both sound performance and design, moving beyond headphones that merely produce sound. The MEZE headphones possess specifications sufficient for listening to music on a smartphone and ranked first in tests of products in a similar price range.


Achieving perfect harmony in both aesthetic and sonic aspects, 99classics is a beautiful product adorned with wood and gold, but more importantly, it possesses a musical performance capable of transforming even dry sounds into vibrant ones. With 99classics, you will encounter not only honest sound but also the true message of the music intended by the artist.

Each 99classics product features a unique wood grain, making it no exaggeration to call them your own personalized headphones. Meze’s 99classics headphones, which take a full 45 days to produce thanks to their robust finish and precise assembly, feature a 40mm transducer, a frequency response of 15Hz-25kHz, and weigh 260g (excluding cable). Related information and reviews can be found on the Scheherazade website and Naver Cafe. The product is available for audition and purchase at the Scheherazade Cheongdam store, with a retail price of 456,000 won.