LG Electronics Launches 'Easy and Convenient Payment' Exclusive Payment Service for WebOS TVs
Published2016.10.05 10:47Various payment methods are available, including credit/debit cards, bank transfers, T-money, and cultural gift certificates.
LG Electronics is significantly strengthening its webOS-based smart TV ecosystem by launching an easy and convenient global payment service.
On the 4th, LG Electronics partnered with Paymentwall, a global online payment service company, to launch a payment service exclusively for LG webOS TVs. It is available in over 200 countries worldwide and offers more than 140 payment methods.
LG webOS TV users can more easily use various payment services, and app developers have gained a new revenue model.
LG webOS TV users can now easily purchase apps and content from other countries, which were previously difficult to access due to different payment methods, by using this dedicated payment service.
Domestic users can conveniently purchase apps or content for Smart TVs using about 10 payment methods, including credit/debit cards, bank transfers, mobile payment services from telecommunication companies, T-money, Culture Gift Certificates, Book Gift Certificates, and Happy Money. For example, popular Japanese games that could only be paid for via prepaid cards could not be purchased domestically until now, but by using a dedicated payment service, it is now possible to purchase them using Culture Gift Certificates.
The new service eliminates the hassle of having to create a separate account for smart TVs. It is available not only to customers using LG Smart TV’s latest platform, webOS 3.0, but also to those using smart TVs equipped with the existing webOS and webOS 2.0. webOS is the operating system for LG Smart TVs that supports standard web technologies such as HTML5 and CSS3 (Cascading Style Sheet), enabling easy and convenient app development.
LG Electronics expects that the dedicated payment service will provide a new revenue model for app developers. Paid apps provided by LG webOS TV do not require a separate payment system, significantly reducing the burden on developers. Since popular apps developed in specific countries can be easily purchased and enjoyed in over 200 countries, opportunities for entering overseas markets have also increased dramatically.
LG Electronics plans to pay developers who introduce paid apps equipped with LG webOS TV-exclusive payment services an additional 15% of revenue over the next year.
LG Electronics provides development guides for this payment service, as well as Software Development Kits (SDKs), technical explanations, development tips, sample apps, and design guides through its developer site (developer.lge.com/webOSTV). By utilizing this site, even novice developers can receive systematic assistance step-by-step, from planning to app launch.
Kwon Bong-seok, Executive Vice President and Head of LG Electronics’ Home Entertainment Business Division, emphasized, “We will significantly strengthen the smart TV ecosystem by providing consumers with abundant entertainment and presenting new revenue models to developers.”
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