LG Electronics' global cumulative sales of Bluetooth headsets surpass 20 million units
Published2017.03.30 11:1021 months after surpassing 10 million units in 2015... selling 11 units per minute
LG Electronics’ Bluetooth headset ‘TONE+’ series has surpassed 20 million units in cumulative global sales.
Since its debut in June 2010, the Tone Plus series surpassed 10 million units in sales in June 2015, five years after its launch. It then surpassed 20 million units in March 2017, just 21 months later. It amounts to 11 units sold every minute since the 10 millionth unit was sold.
According to the U.S. market research firm NPD, the Tone Plus ranked first in sales in the U.S. Bluetooth headset market for three consecutive years from 2014 to 2016.
An official from LG Electronics cited 'design and sound quality' as the secret to the popularity of the Tone Plus. By applying shape-memory alloy with minimal deformation to the neckband and reducing weight, they enhanced durability and portability, completing a unique design.
In addition, they released the 'HBS-1100' equipped with the Qualcomm aptX HD audio codec, which plays 24-bit hi-fi audio without loss, allowing users to enjoy sound close to the original wirelessly.
At CES 2017 and MWC 2017, the Tone Plus Studio 'HBS-W120', which allows you to enjoy rich sound with four external speakers, the Tone Plus Free wireless earphone module 'HBS-F110', and metal diaphragmsWe have previously unveiled various new products, including the 'HBS-920,' which achieves a clean sound by utilizing a high-performance speaker unit.
Park Hyung-woo, Senior Vice President of LG Electronics IPD BD, said, “'Tone Plus' has gained steady popularity in the global market, with 20 million units sold in six and a half years since its launch,” adding, “We will continue to lead the Bluetooth headset market through various products that reflect the voices of our customers.”
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