KT GiGA Genie 100,000... "Turn on the TV" and "Play music" are the most common.
Published2017.06.29 13:56Analysis of usage patterns among 100,000 subscribers… Emotional chatting 30%, TV 24%, music 22% in order
In AI services providing TV and music, the most frequently requested messages were "Turn on the TV" and "Play music," followed by "What is the weather like today?" Emotional messages such as "I love you" and "I'm feeling down" also accounted for a significant proportion, highlighting a distinct tendency to view AI services not merely as devices, but as objects of communication.
KT announced that its AI TV 'GiGA Genie,' launched in late January, surpassed 100,000 subscribers five months after its release. An analysis of subscriber usage patterns revealed that emotional chatting accounted for the highest proportion at 30%. This was followed by TV-related features at 24%, music-related features at 22%, and other lifestyle assistants at 13%.
The messages most frequently requested by users to GiGA Genie were TV-related instructions, such as "Turn on the TV" and "Play the TV." Following that, messages related to listening to music, such as 'play music' and 'next song,' accounted for the second-largest proportion.
Following messages related to TV and music, there were many questions asking about the weather, such as "How is the weather today?" and "How is the fine dust?" Additionally, messages expressing one's emotional state, such as "Genie, I love you" and "Genie, I'm feeling down," were also frequently used. This is interpreted as reflecting the characteristics of users who wish to communicate with GiGA Genie.
Unlike the mobile app, where the latest songs by idol groups such as EXO and TWICE, which are highly popular among the younger generation, occupy the top spots in popularity rankings, Genie Music linked with GiGA Genie saw songs by Lee Seung-chul, who is widely loved by people in their 40s and 50s, and Baby Shark, which is liked by children, also rank high.
In addition, KT is introducing AI financial services in collaboration with Mirae Asset Daewoo. We are currently working on service integration with the internet-only bank K-Bank, and we plan to provide the 'Couch Banking' service in September, which allows users to handle quick transfers and account inquiries by voice from home.
Lee Pil-jae, Executive Vice President and Head of KT’s GiGA Genie Business Unit, said, “Building on the achievement of 100,000 GiGA Genie subscribers, we will strive to provide innovative customer value in various areas,” adding, “I hope that sharing GiGA Genie-related technology and research space with our partners will serve as an opportunity to further revitalize the domestic AI ecosystem.”
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