Harman consumer audio products will be available in Korea starting August 1st.
A total of 40 models including Harman Kardon, JBL, and AKG

Samsung Electronics will begin selling Harman consumer audio products in Korea on August 1st.

Samsung will primarily sell Harman, Kardon, JBL, and AKG brands among the various brands acquired from Harman last March in the domestic market.

Samsung Digital Plaza displays products in a 'shop-in-shop' format to increase consumer accessibility and provides a separate listening space in each store, creating an environment where consumers can experience 'Harman' audio products firsthand. We plan to open Harman specialty stores in shopping malls within the year and secure specialized capabilities in the audio business.

In addition, we plan to establish a 'Harman' audio specialized service system to provide after-sales service and accept audio service applications at Samsung Electronics service centers nationwide.

Samsung Electronics Korea Vice President Park Byung-dae said, “Domestic consumers have been disappointed because the opportunities to experience Harman audio have been limited so far,” and added, “Now that Harman has joined forces with Samsung Electronics, we expect that consumers will be able to enjoy Harman’s high-quality audio more conveniently and experience a whole new level of audio culture.”

The 'Harman' products sold through Samsung Digital Plaza include a total of 40 models, including 8 JBL speaker models, 5 Harman Kardon speaker models, 17 JBL earphones/headphones, 6 AKG earphones/headphones, and 4 soundbar models.