Expanded launch countries to include North American and Southeast Asian markets
Provides picture quality that highlights the strengths of the Q9 and a stylish design

Samsung Electronics announced that it will officially launch the 88-inch QLED TV in the North American and Southeast Asian markets, including Korea, starting this month, and will sequentially expand the launch countries.

With this, QLED TVs will complete their lineup by adding an 88-inch model to the existing 55-inch, 65-inch, and 75-inch models, and are set to accelerate the expansion of the premium market.

Samsung Electronics has recently launched the MU8000, a 'premium UHD TV,' in addition to its 75-inch QLED TV, in line with the trend toward larger TVs.

The newly introduced 88-inch QLED TV retains the strengths of Samsung Electronics' top-tier Q9 lineup, offering not only the highest level of picture quality and usability but also a sophisticated design that takes into account the consumer's living space and lifestyle, with a starting price of 33 million won.

Based on Metal Quantum Dot technology, QLED TVs deliver fine color differences and subtle contrast even at maximum brightness, reproducing the world's only 100% color volume. This product enhances the beautiful design from any 360-degree viewing angle, completing an elegant space. All TV peripherals can be connected via a 1.88mm transparent optical cable, allowing for installation anywhere in the house without spatial constraints, and the 'flush wall mount' design allows for a clean attachment to the wall.

In addition, QLED TVs offer user convenience through 'One Remote,' allowing users to control peripheral devices connected to the TV with a single remote.

"We expect our position in the premium TV market to be further strengthened with the introduction of the 88-inch QLED TV, which perfectly combines technology and design," said Cho Jong-seok, Executive Vice President of Samsung Electronics' Visual Display Business. "As the No. 1 TV brand for 11 consecutive years, we will deliver continuous innovation and value to consumers around the world."