Enjoy all 10 works of "New Women Arrive" for free until April 1st of next year.

Samsung Electronics announced that it has signed an agreement with the National Museum of Modern and Contemporary Art and will select works from major exhibitions to be held over the next year, starting on the 14th, and will display them free of charge on 'The Frame' TV.

With this agreement, users of 'The Frame' will be able to view 10 works from the 'New Women Arrive' exhibition, which will be held at the National Museum of Modern and Contemporary Art, Deoksugung, from the 21st to April 1st of next year, for free in their homes one week before the opening.

This exhibition explores the meaning of modernity through the images of modern new women and consists of approximately 500 works that show the diverse popular culture of Korea at the time. Representative modern artists such as Jang Woo-seong, Kim Ki-chang, Lee Yu-tae, Kim Jung-hyun, and Byun Wol-ryong participated in the exhibition.

Bartomeu Mari, director of the National Museum of Modern and Contemporary Art, said, “‘The Frame’ is a new concept of TV that fits well with the value of modern art that ‘art changes life.’” He added, “It will be a new attempt in the exhibition industry, such as contributing to the popularization of art by being the first in Korea to show exhibition works in advance through TV.”

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“The Frame is a product that transcends the existing definition of TV, and is positioning itself as a new art platform for appreciating and distributing works of art,” said Sangsook Han, Senior Vice President of Samsung Electronics’ Visual Display Business. “We will further strengthen our collaboration with the art field and gradually expand the points of contact with art that consumers can experience in their daily lives.”

Meanwhile, Samsung Electronics and the National Museum of Modern and Contemporary Art are also hosting a social media event to expand the reach of the "New Woman Arrives" exhibition. Take a photo of a National Museum of Modern and Contemporary Art artwork using "The Frame," either your own or one of the 22 Samsung Digital Plaza stores in Seoul and Gyeonggi Province. Upload the photo to social media and have it authenticated upon entry to the museum. Admission to the exhibition, as well as all three branches of the National Museum of Modern and Contemporary Art (Seoul, Gwacheon, and Deoksugung), will be free.