We plan to build our image centered on the home appliance sector.

LG Electronics has launched its artificial intelligence brand 'ThinQ' and is strengthening its image as a leading artificial intelligence company.

LG Electronics' AI focus is 'thinking from the customer's perspective and taking practical care of the user', and the brand that embodies this meaning is 'ThinQ'. 'ThinQ' is a combination of 'Think You', which means 'thinking of you', and 'Q', which evokes 'acting'. When consumers hear 'ThinQ', they can naturally think of the image of LG Electronics' AI that 'thinks and acts for the customer'.

LG Electronics plans to build a differentiated artificial intelligence image of its own, focusing on the home appliance sector, through 'ThinQ'.

'ThinQ' encompasses all of LG's artificial intelligence home appliances and services that ▲talk to each other via wireless Internet (Wi-Fi), ▲use all of the world's knowledge as an open platform, and ▲become smarter by learning on their own based on deep learning. The goal is to provide an integrated AI experience optimized for customers' lives in the home appliances and services they encounter every day.

In the future, 'ThinQ' will be applied to LG Electronics' products and services that feature various external artificial intelligence technologies, including LG Electronics' proprietary artificial intelligence technology 'DeepThinQ'.

LG Electronics has decided to add 'ThinQ' to the front of the product names of products equipped with artificial intelligence technology. In the case of separate product brands such as Dios, Tromm, and Whisen, they plan to add 'ThinQ' after the product brand to indicate that the product is equipped with an artificial intelligence platform. For example, the artificial intelligence air conditioner released by LG Electronics will be called 'LG Whisen ThinQ Air Conditioner', and the artificial intelligence washing machine will be called 'LG Tromm ThinQ Washing Machine'.

LG Electronics has designated this year as the 'first year of AI home appliances' and has laid the foundation to solidify its position as a leading AI company.

The industry was the first to introduce AI home appliances in major home appliances, starting with the 'spatial learning' AI air conditioner in January of this year, followed by refrigerators, washing machines, and robot vacuum cleaners. We have also focused on building an infrastructure for artificial intelligence home appliances and services by equipping all home appliances released from this year with wireless internet.

LG Electronics will be making a big push to promote its artificial intelligence brand by setting up a separate 'ThinQ' zone at its exhibition booth at 'CES 2018', the world's largest consumer electronics show to be held in Las Vegas, USA early next month.

LG Electronics Global Marketing Center Director Han Chang-hee emphasized, “Global companies are engaging in fierce marketing to establish a leading image in the artificial intelligence field,” and “We will continue to lead the artificial intelligence market by actively promoting ‘human-centered artificial intelligence’ through the ‘ThinQ’ brand.”