Samsung Electronics will unveil a number of future lifestyle solutions based on the Internet of Things (IoT) and artificial intelligence (AI) at CES 2018 in Las Vegas, USA.

Samsung Electronics has set up the largest exhibition hall among the participating companies at 2,768㎡ (approximately 840 pyeong) and, under the concept of 'Samsung City,' has organized the exhibition space with themes of various environments that consumers encounter in their daily lives, such as residential spaces, office spaces, and automobiles.

First, upon entering 'Samsung City', visitors are greeted by a large facade composed of large and small LED signage that symbolizes the city's buildings.

Through this screen, visitors can share Samsung's vision of how innovative technologies based on IoT and AI connect various products and services to "enable meaningful change and challenges in consumers' daily lives," and experience specific user-centered scenarios in each exhibition space.

Bixby, the AI platform that has become ubiquitous in consumers' daily lives.

Samsung Electronics has expanded connectivity by integrating its IoT service cloud into 'SmartThings' across the company, and has applied 'Bixby' across the company from home appliances to battlefields, enabling connected IoT devices to be easily linked and controlled with a single 'SmartThings app'.
/> At CES 2018, visitors will be able to experience how Samsung's innovative technologies, centered around Bixby, connect and control its mobile devices, smart TVs, Family Hub refrigerators, and third-party devices and apps in a variety of contexts. Bixby can turn on movie-friendly lighting based on the user's movie-watching behavior, adjust the air conditioning temperature to the user's preference, and even turn off electronic devices in an empty living room.

In addition, Samsung Electronics demonstrated the 'Ambience' scenario, the concept of which was first revealed at the 'Samsung Developer Conference' in October last year, as a future IoT technology. If equipped with an ambience module in the form of a dongle or chipset, any object in the vicinity, such as a flower pot, chair, or light, that is not an IoT device can be transformed into a device that functions as a speaker or microphone by linking with Bixby.

A large number of future display technologies are being showcased.

The 146-inch 'The Wall', which won the CES 2018 Best Innovation Award, is a true self-luminous display that uses 'micro LED' to express the three primary colors without a color filter. It boasts excellent brightness, contrast ratio, color reproducibility, and viewing angle, and is also durable, including in terms of lifespan, and boasts the best picture quality among existing displays.

Additionally, this product is a 'modular' form that allows for free configuration beyond the limitations of the size and ratio of the TV screen, so you can fill the entire wall with a screen to create a scene as if you had brought a movie theater into your home.

At this year's CES, Samsung Electronics will also unveil for the first time an 8K QLED TV that uses AI-based 'AI high-definition conversion technology' to convert low-resolution images into 8K-level high-definition images and automatically adjust not only the image quality but also the sound to match the characteristics of the image.

Additionally, Samsung will unveil a new concept digital flip chart, 'Samsung Flip', which will help companies and organizations share ideas and collaborate during meetings. The 'Samsung Flip' is an interactive display with a 55-inch UHD touch panel and Tizen OS. It can be easily shared with various mobile devices such as laptops and smartphones, maximizing work efficiency.

Home appliances that swept CES Innovation Awards with enhanced IoT and AI capabilities.

Samsung Electronics will unveil its 2018 Family Hub refrigerator, winner of the CES 2018 Best of Innovation Award, for the first time at CES. This product offers enhanced personalized services compared to previous models.

For example, if you run 'Morning Brief' through a speaker recognition (Voice ID) service that distinguishes the voices of family members, you can check individual schedules and notes or receive customized information such as preferred news and weather by distinguishing voices.

Also noteworthy is the "Meal Planner" feature, which recommends a customized weekly meal plan based on stored ingredients and family members' dietary preferences. Home entertainment features have also been enhanced, with Harman's AKG premium speakers allowing you to enjoy high-quality music streaming from your kitchen.

Also on display are four premium built-in kitchen appliance packages, the "Chef Collection Lineup," which reflect the insights of world-class chefs from the product planning stage and feature enhanced Wi-Fi-based connectivity. All four products, including the double wall oven, gas cooktop, professional range, and combi oven, won CES 2018 Innovation Awards.

The latest mobile devices in one place

Samsung Electronics will also provide a space where visitors can experience various services provided by its latest mobile products, including the Galaxy Note 8, Gear Sport, Gear VR, and Samsung HMD Odyssey.

Samsung Electronics will also be exhibiting its new 2018 notebook PC products, the 'Samsung Notebook Pen' and the 'Samsung Notebook 9 Always'. In particular, the 'Samsung Notebook Pen' provides both a notebook and tablet user experience with the S Pen that allows for various expressions and a 360-degree rotating touch display, and features an ultra-light design that weighs less than 1 kg by applying the same magnesium material as the 'Samsung Notebook 9 Always'.

A large number of semiconductor technologies that will lead the mobile and AI era are being introduced.

Samsung Electronics will display new semiconductor products featuring innovative technologies that will lead the mobile and artificial intelligence era in a separate space for business consultations.

Representative examples include the 8TB NGSFF NVMe SSD (PM983), a new standard memory product that won an innovation award at CES 2018, the premium mobile AP 'Exynos 9810' for next-generation smart devices, and the 'ISOCELL' image sensor.

In addition, products and processes that highlight ultra-gap technologies such as HBM2 (High Bandwidth Memory) DRAM, UFS (Universal Flash Storage), SoC (System-on-chip), and 7nm foundry process utilizing EUV will be introduced, and various mobile, automotive, and smart home solutions will also be exhibited.

Samsung Electronics is exhibiting the 'Digital Cockpit', which was created by combining Samsung's cutting-edge IT technology with Harman's battlefield technology. The 'digital cockpit' is equipped with 'Bixby' and 'SmartThings' for vehicles, allowing users to easily control the air conditioner, audio volume, and lighting in the car using only their voices. It was also evaluated as suggesting a next-generation mobility lifestyle by allowing users to easily control IoT devices in the home through the 'SmartThings app'.

The 'digital cockpit' consists of three displays on the driver's and passenger's seats, each with QLED and OLED for a specific purpose, to more effectively provide information and multimedia content for safe driving. The knob for selecting functions is implemented in the form of three dials, borrowing from the experience of using the rotating bezel of Samsung's smartwatch.