Samsung Electronics Leads the Expansion of the HDR10+ Ecosystem
Published2018.01.09 11:49Samsung Electronics is focusing all its efforts on expanding the 'HDR10+ (HDR10 Plus)' ecosystem to take the lead in HDR (High Dynamic Range) standard technology.
Samsung Electronics, 20th Century Fox, and Panasonic formed the 'HDR10+' alliance in September of last year, and announced the establishment of a joint venture called 'HDR10+ Technology (HDR10+ Technology.LLC)' and the 'HDR10+' certification and logo operation program on the 4th (local time).
Samsung Electronics plans to actively encourage industry participation and provide technical support through this program.
The main contents of the program include ▲definition of detailed technical and testing specifications, ▲provision of certification logos and usage guides, ▲sharing of related patents, and ▲device certification through third-party authorized testing agencies. Logo and technology usage fees are free.
Samsung Electronics, following the industry's first launch of a premium video streaming service that applied 'HDR10+' in collaboration with Amazon in December of last year, signed a partnership with Hollywood film company 'Warner Bros.' on the 4th to expand content that applies 'HDR10+'.
Jim Wuthrich, President of Warner Bros. Home Entertainment, said, “We are excited to announce that 75 Warner Bros. films, including those scheduled for release this year, will be enhanced with HDR10+ technology. “We are delighted to be able to deliver the delicate expressions and vivid colors that the original author intended,” he said. “Warner Bros. will continue to do its best to provide consumers with the next-generation home entertainment experience.”
In addition, Samsung Electronics is actively pursuing diverse collaborations with related industries, including global TV manufacturers, Hollywood film studios, and OTT and game developers.
Samsung Electronics Visual Display Business Division Executive Vice President Jong-seok Chu said, “Currently, many companies in the industry are showing great interest in ‘HDR10+,’ and we are working closely together,” adding, “This year will be the first year for the expansion of the HDR10+ ecosystem.”
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