Up 2.3% year-on-year, market share in the 20% range for the first time
Increased sales across all product categories, including refrigerators, washing machines, and gas stoves

Market research firm Trackline announced that Samsung Electronics ranked first in the U.S. home appliance market by brand in the fourth quarter of 2017 with a 21.0% market share (based on value), an increase of 2.3% compared to the same period of the previous year.

With this, Samsung Electronics recorded a market share in the 20% range for the first time in the U.S. home appliance market, achieving first place for seven consecutive quarters, and also ranked first on an annual basis with a market share of 19.5%, proving its industry leadership as the number one in the U.S. home appliance market for two consecutive years.

By product category, premium products such as 'Family Hub' and 'FlexWash' ranked first in refrigerators and washing machines, and the market share of all cooking appliance products also increased, narrowing the gap with the leader.



Refrigerators achieved an all-time high market share of 23.9% in the fourth quarter of 2017 and 22.7% annually; in particular, the premium French door refrigerator segment ranked first for nine consecutive years with a market share of 33.7% in the fourth quarter of 2017 and 32.7% annually. The 'Family Hub' won the Best Innovation Award at CES 2018.

Washing machines ranked first for six consecutive quarters with 21.5% in the fourth quarter of 2017 and for two consecutive years with an annual market share of 20.1%. Sales of innovative products, such as 'FlexWash,' which was developed to reflect consumer needs for simultaneous or separate washing based on the material, color, and volume of the laundry, have been expanded.

In the cooking appliance sector, market share increased across all product lines compared to the same period last year. In particular, the gas range, which features a gas cooktop on top and an oven on the bottom, recorded a 22.2% share, ranking first in the quarter and 19.7% on an annual basis, narrowing the gap with the leader. The gas range was named the "Best Single Oven Gas Range" by Consumer Reports in 2017. This achievement appears to have been driven by the expansion of Samsung's premium lineup in the U.S. market last year, which incorporated technologies and designs such as the "Dual Door" series.

Choi Ik-soo, Senior Vice President of Samsung Electronics’ Home Appliances Business Division, said, “Samsung Electronics’ achievement of ranking first in the U.S. home appliance market for two consecutive years is the result of researching local consumer lifestyles, developing premium products tailored to them, and strengthening consumer experience marketing,” adding, “We will continue to maintain our status as the number one brand with unprecedented innovative products and services.”