QLED TV launch event held in Ho Chi Minh City, Vietnam
Includes localized features such as Magic Screen and Triple Protection

Samsung Electronics is launching its 2018 QLED TV in Vietnam and is setting out to strengthen its position in the Southeast Asian large-screen TV market in earnest.

Samsung Electronics held the '2018 Samsung QLED TV Launch Event' in Ho Chi Minh City, Vietnam, and unveiled a large number of new 2018 products, including QLED TVs.

About 250 people, including business partners and media from major Southeast Asian regions, attended the event, and Coach Park Hang-seo, who became a 'hero of Vietnam' after taking charge of the Vietnamese national football team last year, appeared at the venue and heated up the atmosphere.

At this event, Coach Park Hang-seo conveyed the shared value of his football philosophy, "Do What You Can't," and Samsung QLED TVs, which overcome the limitations of existing displays and deliver the best picture quality.

The strength of the 2018 QLED TV is that it achieves '100% Color Volume' and provides picture quality optimized according to brightness.

In addition, it is equipped with an 'AI 4K Q Engine' that converts low-resolution video into 4K UHD-level video.

At this event, local customers showed an enthusiastic response to the 'Magic Screen' feature, which provides lifestyle information such as weather and content like music even when not watching TV. This was effective because most of Southeast Asia experiences frequent climate changes, requiring frequent weather checks, and there is a large customer base that enjoys listening to K-POP.

In addition, the 'Triple Protection' feature, which provides moisture protection to components to prevent the TV from breaking down in environments with poor power conditions or frequent heavy rain and lightning, was also well-received as a locally tailored feature.

The Vietnamese TV market has recorded double-digit growth for six consecutive years since 2012 and is a strategic market in Southeast Asia expected to continue that growth this year as well.

Samsung Electronics has been actively targeting the large-screen TV market in Vietnam, recording a market share of over 50% in the first quarter of this year, with sales of 65-inch or larger TVs growing twofold compared to the same period last year, and maintaining its number one position in the overall TV market with over 40%.

"Samsung Electronics has consistently introduced new products that combine local lifestyles with innovative technologies," said Kim Chul-gi, Senior Vice President and Head of Samsung Electronics Vietnam. "Along with the demand for extra-large screens this year, we will enable consumers to vividly enjoy the excitement of mega sports events from the comfort of their homes with the best picture quality and sound of QLED TVs."