A package service combining Connect Tag functionality and Pinkfong character designs

KT announced that it is launching the 'Our Child Location Notification' service, which uses nationwide Narrowband Internet of Things (NB-IoT) coverage to deliver more accurate real-time locations of children to parents.

Our Child Location Notifier is a package service that combines the features of 'Connect Tag,' which was jointly developed and launched by KT and Samsung Electronics in October 2017, with the designs of 'Pinkfong' and 'Baby Shark' characters from 'Smart Study,' which are popular among children.

Since the Our Child Location Notifier is based on a narrowband IoT network, it can transmit location information with only a small amount of data, so it has the advantage of being usable for a long time without charging compared to existing location notification services.

In addition, the child location tracker links with GPS and Wi-Fi location data to transmit more accurate location information to parents both indoors and outdoors. It also comes with a dedicated necklace, allowing children to wear it as a natural accessory, in addition to the traditional method of attaching it to a pocket or bag.

Meanwhile, KT provides the "Hyundai Marine & Fire Insurance Child Safety Insurance" service, which covers accidents such as children's injuries, getting lost, and kidnapping, free of charge to all customers who purchase "Our Child Location Alert." With KT's child location notification, you can prepare for major and minor accidents that may occur in real life.

The "Our Child Location Notifier" will be available for purchase starting from the 21st at KT’s official telecommunications specialty shopping mall, "KT Shop (shop.kt.com)," for 120,000 won (excluding communication fees, 9,900 won per year), and will be sold through various kids-only product channels such as "Kids Note" and "Pinkfong Store" in the future.

Lee Seung-kyu, Head of Global Business at SmartStudy, stated, “‘Our Child Location Notifier’ is a successful collaboration combining KT’s IoT technology with SmartStudy’s Pinkfong and Baby Shark characters,” adding, “Starting with this launch, we expect to launch various convergence services utilizing KT’s services and SmartStudy’s kids’ content.”

Kim Jun-geun, Head of KT GiGA IoT Business Unit, stated, “‘Our Child Location Notifier’ is a total service that fuses IoT technology with characters tailored to children’s perspectives and insurance,” adding, “With this launch as a starting point, we aim to become the No. 1 provider leading the IoT sector by developing and releasing technologies and services across various fields.”