KT Launches 5G Marketing Using Battlegrounds
Plans for multi-faceted collaboration, including fostering the esports business.

KT announced on the 8th that it signed a 5G marketing partnership agreement with PUBG Corporation on the 7th utilizing 'PlayerUnknown's Battlegrounds (hereafter referred to as Battlegrounds)'. The signing ceremony, held at PUBG Corporation's office in Seocho-gu, Seoul, was attended by key officials from both sides, including KT Marketing Division Vice President Lee Pil-jae and PUBG Corporation CEO Kim Chang-han.

Through this agreement, KT plans to conduct 5G marketing and e-sports joint marketing using Battlegrounds, and plans to cooperate in various fields such as hosting mobile competitions.

PUBG Corporation, the developer and IP owner of Battlegrounds, currently offers services on PC, video game consoles, and mobile platforms. PUBG Corporation is pursuing various businesses, including esports, to expand Battlegrounds into a globally popular IP.

Battlegrounds is a survival shooter game where up to 100 players compete to be the last person or team standing on an isolated virtual island. KT plans to leverage the game's unique characteristics of large groups simultaneously defeating enemies with rapid reflexes, and pursue marketing strategies that leverage 5G's ultra-high speeds, ultra-low latency, and ultra-multiple connections. Going forward, KT plans to deliver the ultimate gaming experience anytime, anywhere, through its 5G network.

Additionally, differentiated benefits will be provided to players and e-sports viewers who enjoy Battlegrounds, which has sold over 50 million copies worldwide, and customers who will use KT's 5G service in the future.

KT Marketing Division Vice President Lee Pil-jae said, “Gaming and e-sports are among the core contents of 5G, and we expect that this partnership agreement between KT and PUBG Corporation will have a synergy effect between the two companies.” He added, “The differentiated game elements and high-quality contents of Battlegrounds, which is creating a sensation around the world, will meet KT 5G to provide the best customer experience.”