With demand for consumer devices such as PCs and laptops plummeting due to the global economic downturn and inflation, Intel is expected to drive a recovery in demand in the second half of the year by launching its new 13th-generation mobile processor in Korea.

Intel Korea held a press conference at the Federation of Korean Industries building on the 2nd to announce the domestic launch of its 13th generation Intel Core mobile processors. On that day, Intel announced a new product lineup and Intel Evo updates.

Intel Korea announced that it will strengthen its leadership in the notebook market with new products and the EVO certification program, providing domestic consumers with a wider range of notebook options.

The 13th generation Intel Core mobile processor is being adopted by domestic and foreign manufacturers such as Samsung Electronics, LG Electronics, HP, Lenovo, MSI, ASUS, Acer, and Gigabyte, and new laptop products are being introduced simultaneously with the processor launch. Approximately 350 13th generation processors are expected to be released in laptops worldwide.

Intel's 13th generation mobile processors are comprised of three series: H, P, and U, and Intel Korea emphasized that "these product groups provide up to 10% improved work productivity as well as various connectivity options such as Intel Wi-Fi 6E, Bluetooth LE Audio, and Thunderbolt 4."

Intel targets professional users such as gamers and engineers with the high-performance HX and H series, and the P and U series with thin and light form factors are the main lineups that account for 80% of the global market, adding, “In Korea in particular, there are many customers looking for the P series.”

■ HX series, desktop-level performance implemented in notebooks
The 13th Generation Intel Core Mobile Processor HX series is a lineup targeted for mobile workstations and is a product for professional users such as gamers, content creators, engineers, and scientists.

Currently the fastest mobile processor, the 24-core CPU is comprised of 8 performance cores (P cores) and 16 efficiency cores (E cores) and supports a clock speed of up to 5.6 GHz. This hybrid configuration can implement optimized operations by distributing heavy tasks and tasks requiring fast processing respectively.

It supports DDR5 5600 memory, which will lead the future paradigm, and also supports up to DDR4 3200, expanding the range of choices.It was explained that the performance of the built-in graphics is 32EU, which is considerably lower than the maximum 96EU of the H·P·U series, and that this configuration was adopted because external graphics are often adopted in high-end lineups.

The 13th generation Intel Core i9-13950HX processor boasts an 11% and 49% performance improvement in single-threading and multitasking, respectively, compared to the 12th generation Intel Core i9-12900HK. Additionally, it boasts up to a 79% improvement in 3D rendering performance and up to a 24% improvement in Autodesk application performance.

“More than 60 laptop models equipped with the HX series are scheduled to be released in the first half of this year,” said Choi Won-hyeok, managing director of Intel Korea. “Intel will further solidify its leadership in the laptop market based on a new product lineup led by the 13th Gen Intel Core HX processor and the Intel Evo program that guarantees laptop performance and user experience.”

Intel Evo Program, Certification for Enhanced User Experience Intel developed the Intel Evo platform through Project Athena. This certification is given to laptops equipped with Intel processors that meet certain criteria, and serves as a market standard with the goal of enhancing user experience.

Currently, the criteria for an Evo laptop are 13th generation Intel Core processor and Intel Iris Xe graphics-based laptop, and to achieve Evo certification, it must meet 25 criteria that fall into categories such as △Instant Actions △Intelligence Built Across Platform Levels △Battery Life for Real Life △Lightning-Speed Connectivity △Innovative Form Factor.

For example, CEO Choi explained that Instant Actions has adaptive standby and deep sleep mode criteria, and that the time it takes for a laptop to resume operation after being put into temporary sleep or closed must be within the criteria.

In addition to the Evo platform, Intel is expanding its ecosystem with proven peripherals and expanding its partner ecosystem. Along with laptop manufacturers like Lenovo, Asus, Dell, and HP, Intel is working with Logitech, Microsoft, and Plugable to build a comprehensive ecosystem encompassing components, software, and operating systems.

Intel has expanded its lineup of proven peripherals for the Evo platform, including Bluetooth headsets, mice and keyboards, and access points.

At the press conference, Executive Director Choi stated, “Compared to the previous generation, the changes in the Evo platform include: △ strengthened connectivity through multi-device support, △ gathering with people, and △ uncompromising mobile performance.” He added, “We are studying and considering the user experience in detail and reflecting it in the Evo design, and based on this, we are even preparing Evo accessories.”