CES 2026, the world's largest IT and home appliance exhibition, concluded with the keyword "Making AI a Reality."

Market research firm Omdia held a webinar on the 20th titled 'CES 2026: Big trends and what comes next' and conducted an in-depth analysis of the technology trends and industry-specific changes confirmed at this year's CES.

Omdia experts agreed that “AI is no longer a concept on a screen, but has entered a stage where it acts in the actual physical world.”

The most notable change is the rise of ‘physical AI’.

Across self-driving cars, robots, and smart devices, there are numerous examples of AI directly perceiving the environment, making judgments, and taking action.

Omdia's automotive and mobility analysts said, "CES 2026 is the first year that AI expanded beyond the digital realm into the physical world," and evaluated that autonomous driving technology has once again reached a leap forward.

Especially video As the underlying AI model evolves into a 'visual-language-action (VLA)' structure that understands the laws of physics and connects them to actions, expectations for Level 4 autonomous driving are also growing.

In the display field, along with the competition for ultra-large and high-resolution displays, 'transformable displays' have been attracting attention.

Major companies such as Samsung Electronics, LG Display, and BOE have unveiled transparent, foldable, rollable, and stretchable displays and presented usage scenarios.

In particular, with RGB-based TVs becoming the de facto standard, ultra-large TVs exceeding 100 inches took center stage at the CES exhibition hall.

Omdia predicted, “Although there are concerns about consumer confusion due to the diversification of technology names, the trend toward larger and more luxurious models will drive growth in the TV market in 2026.”

In the consumer electronics and connected life sectors, ‘connectivity and continuity’ have emerged as key topics.

The vision of wearables, smart homes, and XR glasses connecting as a single AI agent to expand user experience has become concrete.

Purpose-driven products such as small AI devices, wearable pins, and translation-specific smart glasses have also increased.

This shows that products optimized for specific usage scenarios can be more competitive in the market than general-purpose devices with all the features.

In the TV market, AI is evolving beyond content recommendations and improved picture and sound quality to become a "shoppable TV."

The ability to purchase products while watching a show is entering the testing phase, raising the possibility that TV could emerge as a new commerce platform.

However, for manufacturers without their own distribution network, a partnership strategy is considered key.

The PC market is also at a crossroads. The key question is whether AI PCs can move beyond simple hardware spec competition and lead to real user value and improved productivity.

Major PC manufacturers are exploring differentiation strategies by strengthening data linkages between their own AI assistants and devices.

At the same time, product strategies targeting specific user groups such as gamers and creators are being strengthened.

Omdia predicted that the technologies identified at CES 2026 have already entered the commercialization stage and will have a significant impact on the market starting in the second half of 2026.

Competition for AI-based user experiences is expected to intensify, particularly in automobiles, displays, and connected devices.

Experts emphasized that AI safety, explainability, and security will emerge as new key challenges, saying, "How we explain and secure trust will determine future competitiveness, rather than the technology itself."

CES 2026 sent a clear message: AI is no longer the future, it's the present, and the entire industry is now betting on "AI technology that actually works" rather than "technology that's just for show."