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NVIDIA Strengthens Autonomous Driving Cooperation with Hyundai Motor and Kia

Google 우선 소스Published2026.03.17 10:23

Advancing next-generation data-driven autonomous driving technology by combining AI and accelerated computing

NVIDIA accelerates the development of next-generation autonomous driving technology by expanding cooperation with Hyundai Motor and Kia.

NVIDIA announced on the 17th (local time) at 'GTC 2026' held in San Jose, California, that it is strengthening its strategic partnership with Hyundai Motor Group and accelerating the development of autonomous driving technology based on the NVIDIA DRIVE Hyperion platform.

The core of this collaboration is combining Hyundai Motor Group's Software Defined Vehicle (SDV) technology with NVIDIA's AI and accelerated computing capabilities for large-scale global vehicle operation data.

Through this, the two companies plan to develop a data-driven autonomous driving system utilizing actual road driving data and establish scalable autonomous driving technology applicable across vehicle platforms.

Hyundai Motor Group plans to gradually apply Level 2 or higher autonomous driving capabilities to some mass-produced vehicles through this collaboration.

The goal is to enhance the performance of Advanced Driver Assistance Systems (ADAS) and provide a safer and more intelligent driving experience by leveraging NVIDIA's autonomous driving software and computing platforms.

NVIDIA plans to accelerate the development of Level 4 robotaxi technology by expanding cooperation with its autonomous driving joint venture, Motional.

This enables the implementation of fully autonomous driving services in urban environments.and promote the creation of next-generation mobility business models.

NVIDIA emphasized that AI and software will be key elements of future mobility.

The explanation is that by combining Hyundai Motor Group’s vehicle engineering capabilities with NVIDIA’s AI computing technology, it is possible to build an integrated platform that supports various autonomous driving scenarios, ranging from mass-produced vehicles to robotaxis.

NVIDIA Drive Hyperion, which forms the basis of this collaboration, is a scalable platform that supports various autonomous driving functions from Level 2 to Level 4.

Through this, Hyundai Motor Group secures a flexible development environment capable of responding to various autonomous driving levels with a single technology stack.

Both companies plan to shorten the development cycle leading from AI model training and verification to simulation and mass production application by utilizing real driving data collected from a large fleet of vehicles.

The strategy is to enhance technological maturity by continuously improving autonomous driving algorithms based on data accumulated by the vehicle in real-world environments.

Hyundai Motor Group stated, “Expanding cooperation with NVIDIA will be a significant turning point in realizing safe and reliable autonomous driving technology,” adding, “We will strengthen our differentiated competitiveness from Level 2 and above autonomous driving technology to Level 4 robotaxis.”
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