Conveying the value of innovative products through direct visitor experience
Operating new experiential exhibitions ranging from innovative features to unique collaborative displays

Samsung Electronics introduced the smart lifestyle offered by its latest smart products at the World IT Show 2016, held at COEX in Seoul from the 17th to the 20th.

Samsung Electronics organized its exhibition hall to allow visitors to directly experience innovative products, including mobile devices such as the 'Galaxy S7 Edge', 'Galaxy S7', 'Gear 360', and 'Gear VR', as well as the 'Quantum Dot Display SUHD TV', the stylishly designed 'Serif TV', the new concept 'Family Hub' refrigerator, and the 'Notebook 9'.

Samsung Electronics planned this exhibition to allow more consumers to directly experience the innovative features of its products and feel the true value they offer. Samsung Electronics showcased a wider range of products, including the 'Galaxy S7 Edge' and 'Galaxy S7,' which are called the ultimate smartphones; the 'Gear 360' and 'Gear VR,' which lead the popularization of the VR (Virtual Reality) ecosystem; and the 'Galaxy TabPro S,' a Windows-based tablet that significantly enhances productivity.

Samsung Electronics is capable of capturing bright and clear photos even in low-light environments. It is designed to allow users to compare the camera features of the 'Galaxy S7 Edge' and 'Galaxy S7'.

In addition, an exhibition space was prepared so that visitors could directly experience the waterproof function by placing the product in water, as well as features such as the 'Game Launcher' and 'Game Tools' that enable a convenient and immersive gaming experience.

It also specialized in exhibiting virtual reality (VR) related products, which have recently been attracting attention. Visitors can directly film the entire 360-degree space up, down, left, and right with 'Gear 360', and experience Everland's newly introduced Panda World more vividly and realistically through 'Gear VR'.

In addition, a unique exhibition space is being operated where visitors can experience the specialized camera features of the 'Galaxy S7' in an even more interesting way.

You can also view art photography exhibitions capturing the beautiful performances of dancers from the world-renowned contemporary dance company Netherlands Dance Theatre using the 'Galaxy S7', as well as works from the '♥7 Day & Night with S7' photo exhibition, which features photos taken by professional photographers and consumers in their 20s in various locations across the country, including Seoul, Jinhae, Gwangju, Jeonju, Busan, Daegu, Ulsan, Chuncheon, Jeju, and campuses.

Samsung Electronics exhibited the 'Quantum Dot Display SUHD TV,' which has been receiving a great response from consumers since its launch in Korea last March, and the 'Samsung Serif TV,' a furniture-like TV designed by world-renowned furniture designers Ronan & Erwan Bouroullec.

Quantum Dot Display SUHD TVs are products that not only have the advantage of accurately reproducing pure natural colors but also possess durability that does not lose pure color and light even after a long time.

In addition, it supports 'HDR 1000,' which not only expresses the various natural colors hidden within the light but also accurately captures even the details obscured by light and shadow. In particular, you can vividly experience the outstanding picture quality of the 'Quantum Dot Display SUHD TV' through 4K UHD videos such as the Gansong Cultural Exhibition and Everland Panda footage.
In addition, you can immediately check out Smart TV features that integrate various TV usage environments—such as terrestrial broadcasting, cable TV, IPTV, and internet-based video services—into a single screen with a single remote control, allowing you to quickly and easily find and enjoy them.

Samsung Electronics prepared an actual living room space to showcase its TV designs as elegant interior objects. The 'Quantum Dot Display SUHD TV,' which boasts a clean 360-degree design from any angle by eliminating unnecessary screw holes on the back and introducing a cover to organize complex connectors, and the 'Samsung Serif TV,' with its stylish design, captivated the attention of visitors.

In particular, the Samsung Serif TV, which blends naturally into any space like a piece of furniture, expresses a trendy sensibility through its seamless frame, fabric-finished back, and the Serif TV's unique 'Curtain Mode' UI that stylishly showcases smart functions.

Samsung Electronics also exhibited the Samsung Family Hub, which won the CES Innovation Award at CES 2016 held in Las Vegas, USA, last January. The Family Hub allows users to experience changes in their daily lives that have never been experienced before through innovative functions and various content and services.

The 'Family Hub' is an innovative product that not only employs Samsung Electronics' unrivaled precise temperature control technology but also makes the kitchen the center of family life through various content and functions designed for user convenience, such as communication, shopping, and entertainment.

'Family Hub' is a 'Food Reminder' that allows you to check stored food anytime, anywhere using a smartphone.Equipped with features such as 'Food Recipe,' which reads recipes aloud via voice support, and 'Online Shopping,' which allows for convenient purchasing of missing ingredients, it enables smart solutions for everything from ingredient storage and management to cooking and purchasing.

In addition, it is equipped with features such as 'Whiteboard & Memo,' where family members can easily leave messages and notes, and 'Photo Album,' for viewing photos filled with memories; 'Music & Radio,' which allows listening to music while cooking or eating; and 'Junior Naver,' content for infants and toddlers, enabling it to play a significant role in facilitating family communication and serving as kitchen entertainment.

At this exhibition, visitors can more vividly experience 'Kitchen TV,' which allows real-time viewing of the TV screen in the kitchen through integration with the 'Family Hub,' Smart TV, and 'Galaxy S7,' as well as the 'Food Reminder,' which enables viewing the inside of the refrigerator via a smartphone.

Samsung Electronics, which boasts the number one market share in the domestic PC market for 22 consecutive years, exhibited the 'Notebook 9 Metal' Iron Silver and Mineral White models, as well as the 'Notebook 9 Spin'. The latest popular ultra-lightweight model, Notebook 9 Metal 900X3L, is also holding an event where you can experience its light weight using a scale.

The Samsung Notebook 9 Metal can be fully charged in less than 90 minutes using Samsung Electronics' proprietary 'Quick Charge' function, and can be used for up to 12 hours (based on Mobile Mark 07) on a full charge.

It is also equipped with innovative technologies such as an ultra-slim bezel, a hinge that opens up to 180 degrees, and a consulting mode that allows for screen rotation. The premium 2-in-1 laptop, Samsung Notebook 9 Spin, is a 2-in-1 product that leverages the advantages of both a laptop and a tablet PC, offering both work efficiency and portability.

In particular, it can be used in four modes, such as a laptop, stand, kiosk, and tablet, by recognizing the angle of the screen with a 360-degree rotatable touchscreen display and four built-in sensors, and automatically changing the screen orientation and keyboard settings.