Applicable to all 2016 Samsung SUHD – UHD TV models
Delivering the ultimate HDR viewing experience with Samsung UHD TV's unique superior picture quality technology

Samsung Electronics is the first TV manufacturer to launch the global 'YouTube HDR' service, which allows users to enjoy YouTube videos more vividly on UHD TVs.

Samsung Electronics is partnering with YouTube, the world's largest video streaming service, to launch the 'YouTube HDR' service globally on all UHD TV models, including the 2016 Quantum Dot SUHD TV.

HDR (High Dynamic Range) is a video technology that precisely analyzes contrast ratios to accurately express even the minute differences between dark and bright areas.

Samsung Quantum Dot SUHD TVs are considered the most optimized TVs for HDR, featuring HDR technology that supports brightness of over 1,000 nits and Quantum Dot picture quality technology that expresses colors exactly as they are.

Samsung UHD TV customers will be able to access HDR content provided in the HDR category of the YouTube service. Samsung Electronics expects that this 'YouTube HDR' service will satisfy the needs of consumers who desire a vivid, lifelike viewing experience.

Samsung Electronics has been sequentially rolling out smart TV software updates worldwide since December for the 'YouTube HDR' service.

In conjunction with the launch of this global service, Samsung Electronics plans to expand HDR content across various genres, starting with HDR videos produced by famous YouTube creators such as 'Mystery Guitar Man' and 'Jacob and Katie Schwartz'.

YouTube is actively working to promote HDR content, including operating 'YouTube Creator Space' to support creators in producing HDR content. In addition, HDR videos produced by famous content creators Spankie Valentine and GearMark.TV at the YouTube Creator Space will also be released on Samsung UHD TVs.

"We are pleased to launch the YouTube HDR service on Samsung UHD TVs with their outstanding picture quality," said Heather Thompson Rivera, Director of Product Partnerships at YouTube. "We will continue to work to create an environment for HDR content production so that users can enjoy a wider variety of content with vivid picture quality."

"With the launch of the YouTube HDR global service on Samsung Electronics UHD TVs, consumers can now enjoy a wider variety of HDR content," said Han Sang-sook, Senior Vice President of Samsung Electronics’ Visual Display Business Division. "Consumers will be able to enjoy the best HDR viewing experience with the clear and vivid picture quality of Quantum Dot SUHD TVs."