New Smart TV customized content services, including "Sports," "Music," and "TV Plus," are available.
Premium UHD? HDR content service, 'TV Plus' for the US and Europe

Samsung Electronics will unveil major new smart TV services at CES 2017, the world's largest consumer electronics show, which will be held in Las Vegas, USA from January 5th to 8th next year (local time).

Samsung Electronics' newly unveiled "Sports," "Music," and "TV Plus" services are customized content services tailored to TV user behavior. The "Sports" service provides users with live updates on their favorite teams so they don't miss a single match, and integrates content from sports apps into the live broadcast.

Simply hover over the "Sports" icon on the Smart Hub, the home screen of the 2017 Samsung Smart TV, to instantly check your favorite team's game status and related content. Samsung Electronics plans to continue collaborating with major sports content partners, including the UFC and NBC Sports, to provide a variety of services.

The 'Music' service is a service that takes into account the fact that users enjoy multiple music services through TV, and allows users to enjoy their favorite music services.Regardless of your subscription service, you can quickly and easily find and enjoy music from your Smart TV's home screen. In particular, the Smart TV's "Music" service provides real-time background music information for the current broadcast, allowing you to listen to it again.

Samsung Electronics is partnering with major domestic and international music service providers, including digital music streaming service Spotify, iHeartRadio, Napster, Deezer, Vevo, Sirius XM, Melon, and Bugs, and plans to launch in seven major countries, including the US, Korea, and the UK, in 2017.

Popular in Korea, Thailand, and Vietnam, "TV Plus" is a channel-based service that allows Samsung Smart TV users to enjoy ad-supported video (OTT, Over The Top) content organized by topic. Samsung Electronics plans to unveil "TV Plus" for the US and Europe at "CES 2017," allowing users to easily enjoy premium video content like 4K and HDR.

Samsung Electronics Visual Display Business Division Vice President Wonjin Lee said, “We will continue to analyze TV users’ viewing patterns and expand new and rich smart TV experiences.”