Talking to the Facebook Messenger chatbot, the whole process from food ordering to payment went 'straight ahead'
Published2017.05.04 09:45Usable at Subway, The Cheesecake Factory, and Fresh Direct stores in the U.S.
It has become possible to order food and make payments seamlessly while conversing with a Facebook Messenger chatbot.
Mastercard unveiled a service at Facebook Messenger that combines Mastercard’s digital payment platform, Masterpass, with an AI-powered conversational chatbot at Facebook’s recent annual developer conference, F8.
Conversational chatbots equipped with MasterPass utilize artificial intelligence technology to help consumers handle everything from product inquiries to orders and secure payments all at once within the messenger. They enable conversational commerce across various industries, ranging from restaurants to retail, and provide a more personalized consumer experience. Currently, consumers in the U.S. can now order food via Facebook Messenger conversations at Subway, The Cheesecake Factory, FreshDirect, and other locations, and conveniently pay using MasterPass.
Ordering food using a MasterPass-enabled messenger
Consumers can search for and select their desired menu items on Facebook Messenger through a conversation with a chatbot, or place an order by typing directly into the chat window. Subsequently, during the payment stage, they can conveniently make payments using a pre-registered Mastercard via the MasterPass service, without the hassle of entering card numbers every time.
Mastercard also released a MasterPass chatbot API (Application Programming Interface) with such functionality on the Mastercard Developer Platform earlier this year. In fact, Mastercard and Getir, a Turkish mobile retailer, enabled customers to receive over 600 daily necessities within 10 minutes via a Facebook Messenger bot and pay with MasterPass.
Mastercard stated, “Bots capable of making payments via MasterPass will demonstrate innovative, attractive, and secure digital payment capabilities to business owners as well as users,” and a Facebook official also stated, “AI-based automation technologies, such as bots for commerce, will connect with consumers more easily in new ways.”
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