'Infocomm 2018', Partnership Announcement and Joint Exhibition of AV Packages
Premium AV package goes on sale worldwide simultaneously starting the 8th

Samsung Electronics announced a partnership with the Danish high-end audio company Steinway Lyngdorf at InfoComm 2018, the world's largest display exhibition held in Las Vegas, USA, on the 7th (local time).

Through the partnership between the two companies, a high-end AV package combining Samsung's 'The Wall Professional' and 'Steinway Lyngdorf's Model B' sound system will first be exhibited at Infocomm, and simultaneous global sales will begin on the 8th.

A noteworthy point is Samsung Electronics' attempt to expand sales of 'The Wall' through the 'Steinway Lyngdorf' distribution channel.

The high-end audio brand 'Steinway Lyngdorf' was established in 2005 as a joint venture between 'Steinway & Sons,' an American piano brand with a 160-year history, and Peter Lyngdorf, a master of the audio industry from Denmark.

Samsung Electronics' 'The Wall Professional' is a microphoneAs a next-generation self-emissive LED display using low-LED technology, it uses elements with high color purity, enabling more accurate and wider color expression than LED signage.

In addition, with HDR10+ and ultra-low reflection technology, it delivers the best image quality not only in dark rooms but also in bright outdoor environments.

Steinway Lyngdorf’s Model B audio system offers an auditory experience on a whole new level compared to conventional audio, as it reproduces pure, distortion-free original sound and vivid audio in any space through meticulously crafted bidirectional dipole speakers and proprietary Room Perfect™ technology.

"This partnership will serve as a signal for 'The Wall's' entry into the home cinema business," said Kim Seok-ki, Vice President of Samsung Electronics' Visual Display Business. "We will expand the AV market with a premium package that combines the world's best display technology with high-end audio technology."

Peter Lyngdorf, founder of Steinway Lyngdorf, expressed confidence, stating, "Through the convergence of cutting-edge displays and artistic sound systems, Samsung Electronics and Steinway Lyngdorf will redefine the next-generation viewing experience in a way that no one can match."