Sang-mo Yu, President of Dell Technologies Korea

Key Challenge: Addressing Token Costs and Security, Proper Distribution of AI Workloads Required

Deskside Suited for Repetitive Inference and Sensitive Information; 'Dell Pro' Strategy Reflects This

As AI adoption accelerates in earnest, enterprises face evolving challenges. More critical than deciding which AI model to deploy are new questions: how to control rising token costs, protect sensitive data, and connect AI to actual business productivity. Dell Technologies addresses these enterprise concerns through a 'Deskside AI' strategy that extends AI computing environments from data centers to users' desks, presenting a new strategic direction to enhance AI investment efficiency.

Dell Technologies held a 'Dell CSG (Client Solutions Group) Media Briefing' at Seoul COEX on the 25th, unveiling next-generation work environment strategies centered on AI PCs and workstations.

Sang-mo Yu, President of Dell Technologies Korea, who delivered the welcoming remarks, diagnosed that the AI industry has entered a new turning point.

President Yu stated, "The AI market is now shifting from performance competition to addressing security, cost, and operational efficiency issues," emphasizing the need to focus on practical challenges enterprises face.

Jae-wook Jung, Director of Field Product Marketing at Dell Technologies Korea, then presented 'Dell AI PC and Workstation for the Evolving Work Environment,' outlining Dell's strategy with three core shifts: AI workloads expanding beyond cloud to deskside, AI PCs becoming the center of AI-native organizations, and endpoint security amid AI proliferation.

Jae-wook Jung, Director of Field Product Marketing, Dell Technologies Korea

Director Jung identified 'AI Tokenomics' as the most pressing challenge enterprises face.

As generative AI and agentic AI proliferate, token consumption is growing exponentially, yet many enterprises struggle with cost control.

Particularly, AI agents go beyond simple question-and-answer interactions, engaging in self-directed thinking, planning, and repetitive task execution that continuously consumes tokens.

Even if token pricing declines, the surge in overall usage inevitably increases costs enterprises must bear.

Dell proposed a hybrid AI strategy as a solution.

Rather than processing all AI workloads in the cloud, workloads should be appropriately distributed across cloud, data center, and deskside environments based on business characteristics.

According to Dell, the cloud suits large-scale training and latest AI service utilization, data centers suit regulatory compliance and data control, and deskside suits repetitive inference tasks and sensitive information processing.

Dell's key emphasis in this process is 'Dell Deskside Agentic AI.'

This is a platform that enables users to build and operate AI agents directly in their work space.

Combining Dell's high-performance workstations with NVIDIA's software stack, it allows enterprises to develop and operate AI agents without transmitting internal data to external clouds.

Dell explained that this reduces external API call costs and minimizes data breach risks.

Related hardware was also unveiled.

The 'Dell Pro Precision 9' series, based on Intel Xeon 600 processors and NVIDIA RTX PRO Blackwell GPUs, supports AI development, engineering, and simulation environments.

Notably, the T6 model features support for up to 4TB memory and 316TB storage expansion, with design considerations for future AI workload growth.

Another core product, 'Dell Pro Max with GB300,' is a deskside AI platform equipped with NVIDIA Grace Blackwell Ultra GB300.

It supports AI models with up to one trillion parameters and delivers 20,000 TFLOPS of computing performance based on FP4.

Director Jung explained that this enables enterprises to reduce cloud dependency and more efficiently perform local model experimentation, fine-tuning, and inference tasks.

Dell positioned AI PCs as another core pillar of the AI era.

Director Jung stated, "AI is no longer technology used by specific departments but is entering everyday work of all employees," emphasizing the need for environments where all organizational members can leverage AI inference for AI-native organizations.

The newly introduced 'Dell Pro' lineup reflects this strategy.

Based on the latest Intel Core Ultra and AMD processors, it enhances AI computing performance and offers NPU performance exceeding 50TOPS depending on product lines.

Enterprises can choose diverse AI PCs from entry to premium levels matching their work requirements and budgets.

Dell differentiated itself beyond mere performance improvement by considering mobility, battery longevity, and user experience.

As AI utilization expands, security importance grows further.

Director Jung noted that as AI spreads to endpoints, the attack surface also expands.

Accordingly, Dell explained that it applies multi-layered security architecture including supply chain security, BIOS and firmware protection, telemetry-based threat detection, and quantum-resistant security technologies.

This is a strategy to minimize enterprise environmental risks by embedding security from the hardware level.

The AI PC booth tour following the event demonstrated how these strategies are implemented in actual environments.

Most notable was an agentic AI demo based on NVIDIA NemoClaw.

The demonstration showed an AI agent independently analyzing a data center failure situation and executing recovery procedures.

The scene where AI analyzes logs and system status to identify failure causes and supports recovery work with operator approval demonstrated that generative AI is evolving beyond a simple conversational tool to a stage of handling actual operational tasks.

The booth also displayed Dell's AI portfolio including Dell Pro AI PCs, Dell Pro Max workstations, and Dell Pro Max with GB10 and GB300.

Dell Pro Notebook Portfolio

It was a unified ecosystem connecting everyday business AI PCs, professional workstations, and deskside AI infrastructure for agent construction.

Orion, Senior Executive Vice President overseeing Client Solutions Group at Dell Technologies Korea, stated, "The future of AI is less about competing to build larger models and more about competing to operate more efficiently and safely," and added, "Through an integrated strategy spanning data centers, cloud, workstations, and AI PCs, Dell will help enterprises find the balance point between cost, security, and productivity as they deploy AI."

Orion, Senior Executive Vice President overseeing Client Solutions Group, Dell Technologies Korea